Exploring the Enhanced Visitor Experience

There is a wave of innovation taking place across many consumer-facing sectors, and certainly in entertainment and leisure you’ve only got to think of films, games and music and the way they support customers in getting more enriched outcomes from their activities. These days, it is likewise possible to put information at people’s fingertips and to bring to life destinations, historic buildings, museums and galleries and their collections in new and imaginative ways, but the take-up is patchy so far.

The Future Tourism project is providing a place for those professionals in the tourism industry and suppliers of innovative concepts in enhanced experience to come together and share knowledge and ideas about how the visitor proposition is and can develop to meet new expectations and market opportunities.

Who we are

Peter Stonham

Peter Stonham studied transport to degree level and a after working in research and the industry became a specialist writer on the subject. He edited Jane’s Urban Transport Systems and formed a publishing company which launched magazines including Bus Business, Local Transport Today and Parking Review. He has led the development of Landor LINKS publishing and events activities with Rod Fletcher and has spoken at numerous specialist conferences and contributed to various policy research projects.

Richard Ingram

Richard Ingram is an established content strategy thought leader, consultant and trainer. Since 2006, he’s helped established brands, non-profits and startups alike to create and sustain web content that works. For the past six years Richard has co-organised the popular London Agile Content Meetup, which successfully lead to its own annual conference in the shape of agile content conf. He’s spoken and taught at international conferences in seven different countries dedicated to the disciplines of content strategy, information architecture and user experience design.

Andrew Windsor

An experienced travel and tourism professional with 25 years industry experience with Thomas Cook, as Managing Director for all UK shops, call centres, thomascook.com, thomascooktv etc. and as Group Commercial Director for lastminute.com. Andrew recently worked for ITV as e-commerce Director and as a consultant to a number of travel, technology and tourism businesses.

Jonathan Raper

Jonathan Raper is CEO of Transport API, Britain's leading provider of open public transport data to over 600 operators, media, developers and government users. Jonathan has led http://transportapi.com/ from Placr Ltd. from startup to first funding round and into residency at the UK government's Open Data Institute. He is a Visiting Professor at City University London and sits on the Department for Transport Transparency Board and the ICT Knowledge Transfer Network Board.

Callum Sulsh

Callum Sulsh is the youngest of the bunch, but he is already showing a lot of promise. He has a degree in Digital Media Design, and he has already presented to some well established clients. Some what of a swiss army knife of skills you might say. If he had to be confined to one title, he would consider himself a designer. But when he's not socialising or researching the latest digital news, you might find him taking photographs or writing poetry.


Past Events


Enhancing The Experience -

Developing Tourism With New Technology Study Tour And Discussion

London Stadium, QE II Olympic Park

Followed by Q&A session at the Arcelor Mittal Orbit

Friday 24th Feb 2017, 2.30-7pm

We recently hosted our first future tourism event. The event received mixed reviews, but on the whole, it was a success. The event kicked off with an introduction by Iain George Project Director of Imagineear, and Dan Hurst the Senior Tour Operations Manager of the Stadium. They opened the proceedings with some insight into the concept and creation of the tour experience. This was then followed by the visitors getting some context, by having a first-hand experience of the tour themselves. The London Stadium provided all the attendees with a visual mobile device and Headphones. In the discussion that followed later that day Iain George explained how Imagineear is proud of the fact that not only is the experience created by Imagineear, but that the mobile device is also designed by Imagineear, and that the device still has potential yet to be utilised.

Following the tour, we then headed over to the Arcelor Mittal Orbit for a more intimate discussion, where Ian George Kindly answered any questions about the visitor experience. Along with tour specific questions, the discussion was also themed around what a visitor experience is nowadays, and the future of visitor experience creation. There was a mixture of people at hand to input into this discussion. Which provided a nice basis with different perspectives on the same topic making for a healthy discussion. With the people ranging anywhere from Artists such as Maxine Beuret to business owners and content strategists, members of the Museum Of Walking team Such as Andrew Stuck, Ellen Mackrill a representative of the Government specialising in Culture and representatives of Business France to name a few.

We have received feedback from the attendees of the tour. We aim to put this feedback to good use and build upon this success to create more exciting events in the future.

Will you be there?...

Upcoming Events

To Be Announced Soon