Enhancing The Experience: Developing Tourism With New Technology Study Tour and Discussion


We recently hosted our first future tourism event, a study tour at the London Stadium, followed by a Discussion with Iain George at the Arcelor Mittal Orbit. The event received mixed reviews, but on the whole, it was a success. The event kicked off with an introduction by Iain George Project Director of Imagineear, and Dan Hurst the Senior Tour Operations Manager of the Stadium. They opened the proceedings with some insight into the concept and creation of the tour experience. This was then followed by the visitors getting some context, by having a first-hand experience of the tour themselves. The London Stadium provided all the attendees with a visual mobile device and Headphones. In the discussion that followed later that day Iain George explained how Imagineear is proud of the fact that not only is the experience created by Imagineear, but that the mobile device is also designed by Imagineear, and that the device still has potential yet to be utilised.

Following the tour, we then headed over to the Arcelor Mittal Orbit for a more intimate discussion, where Ian George Kindly answered any questions about the visitor experience. Along with tour specific questions, the discussion was also themed around what a visitor experience is nowadays, and the future of visitor experience creation. There was a mixture of people at hand to input into this discussion. Which provided a nice basis with different perspectives on the same topic making for a healthy discussion. With the people ranging anywhere from Artists such as Maxine Beuret to business owners and content strategists, members of the Museum Of Walking team Such as Andrew Stuck, Ellen Mackrill a representative of the Government specialising in Culture and representatives of Business France to name a few.

We have received feedback from the attendees of the tour. We aim to put this feedback to good use and build upon this success to create more exciting events in the future.