A New Augmented Reality App Celebrates History Made In Derby

The City of Derby has a proud history, having introduced people to everything from the world’s first factory to Lara Croft. It now looks set to revolutionise the visitor experience. At the cutting edge of industry and technology for centuries, Derby’s latest innovation reinvents the way in which visitors to the city can discover what makes it so special. Drawing on the work of local artists – as well as its history, industrial heritage, and creative genius – Derby’s augmented reality experience brings together all aspects of public art and open-air museums in one self-guided trail.

The walk-of-fame trail uses computer generated information to tell the Derby story through the people who have made a significant contribution to the city. Eight stars, have appeared in the high street so far; and many more will appear over the next two to three years. Each plaque has an augmented reality feature which superimposes a computer-generated image on a user’s view of the real world, via a smart-phone.The Made in Derby app can be downloaded from Google Play and the Apple App Store.