Future Tourism Conference

Kempton Park Racecourse
Tuesday April 17th 2018
10:00 – 17:00

A brand new immersive tourism event from Landor Travel Publications. Exploring the new age of visitor experience, where technology meets tourism.

17th April 2018
Kempton Park Racecourse
10:00 – 17:00

Virtual Reality has most certainly arrived in Tourism
As with many other things in modern life, technology is changing the way we enjoy our leisure. Virtual reality and augmented reality experiences and the use of immersive digital technology are amongst the new trends in tourism, and early adopters are already reaping the rewards.

Amongst the newest attractions harnessing VR’s potential is The View from the Shard. Known for its distinctive architecture and spellbinding high-level views, The Shard has broken new ground to offer two thrilling VR installations that can simultaneously claim the title of the UK’S Highest VR experience.

The Slide is a VR helter skelter created by the company Happy Finish on a huge scale that lets visitors leave the top of the building and hurtle towards the ground, whilst ‘Vertigo’ is a VR simulation of a construction worker helping to build The Shard.

The experiences were first introduced as a temporary offer (fee charged) and will now run for the foreseeable future, with new elements in development.

View From The Shard

View From The Shard

The Science Museum introduced Space Descent, created by Alchemy VR in collaboration with British Astronaut Tim Peake.

Listening to a recording by Tim, visitors have experienced the thrill of being an astronaut and retracing his 400km journey from the International Space Station back to Earth inside the Soyuz TMA-19M capsule.

Tate Modern’s Modigliani’s exhibition has used VR to offer visitors the opportunity to go back to Paris at the time the artist was working there and discover what conditions were like.

Another innovative use of VR is in the first Virtual Reality Arcade in London. Run by DNA VR this revives the concept of amusement arcades, often considered a dying form of entertainment due to the rate at which home computer and TV technology has improved. At its location in York Way, London visitors can play games on a range of high tech equipment including HTC Vive’s newest headsets.

These four London VR applications are not the only ones you’ll find across the UK, where more and more attractions have added their own ways of creating the opportunities for visitors to be placed inside an experience instead of just looking at it.

The Welsh Tourist Board has backed 6 new immersive experiences with a £290,000 Tourism product innovation fund.

Meanwhile Government agencies like AHRC & Immerse UK are supplying the R&D and commercialisation. There’s a whole new tourism business sector emerging and the first ’Future Tourism Experience Event’ will explore the opportunities and link attendees together to create the new generation of visitor products, and with the tourism attractions and destinations that could deploy them.

Join us upstairs at Kempton Park Racecourse for this ground breaking event
Who will be attending?
Technology developers and suppliers
Creative concept builders
Tourism destinations and attractions
Potential investors
Researchers and expert advisers
Graduate and Post-Graduate students
Travel Trade professionals
Marketing and Media professionals
Social media and business analysts
  • Try hands on VR, AR & MR technologies already adopted for visitor products.
  • Meet the creators and the promoters of these new immersive experiences.
  • There will also be market development specialists, researchers and organisations supporting this event with key insights and hands on workshops and speed learning sessions.
  • Alongside the conference there will be an exhibition and presentation area where attendees can learn about available technologies and individual projects that have applied and tested new approaches to enhance visitor experience.
The Future Tourism Conference 2018 will cover a broad range of subjects
  • Projecting new technology into tourism – how the market is about to change?
  • How VR and AR can change the visitor offer
  • Tourism experiences as part of the leisure economy – what time and money will be spent on in this sector in an era of multiple consumer choices?
  • Where is tourism technology on the Gartner hype cycle?
  • How quickly will the current and mature customers adopt change?
  • The VR breakthrough. Affordable, Adaptable and Alluring.
  • Providing support for innovation – the government’s approach
  • The technology developers and their skills – new offers that harness
  • The best of CGI, gaming, film and TV and immersive entertainment
  • The early adopters and their outcomes- new business and higher spend from enhanced experiences
Event Programme (subject to change)


Exhibition Setup


Demo’s and Networking


Peter Stonham – Introduction
Director, Landor Travel Publications


Kevin Blair – Keynote speaker
Chairman, VR/AR Association
CEO, Atmos VR Ltd
Director, Dark Realities


Richard Bryan – Keynote speaker
Managing Director, Qa Research


Nick Larsson – Speaker


Francisco Jeronimo – Speaker
Senior Research Director, IDC


Tea Break


Content Creation


Maxine Beuret – Speaker
Hastings Heritage & Art Trail


Rollo Wood
Co-Founder & Producer, 360 Film Making, Biome Productions


Komal Sable – Speaker




Panel Discussion


James Ingram – Speaker
Business Development Manager, Don’t miss a Word Ltd. | Vox UK


The Shard Story
Luke Reilly (Head of Trade Sales, The View from The Shard)
Daniel Cheetham (Chief Interactive Officer, Happy Finish)


The Wildlife Trust of South and West Wales


Lion Salt Works


Tea Break


Announcement of New Concept Winners


Networking Drinks

Contact the team today to find out more

For exhibition sales contact:

Darryl Murdoch

Senior Commercial Manager / Event Director

darryl@landor.co.uk 020 7091 7891 07983 637 844

For delegate bookings contact:

Jodie Linke

Client Partnership Executive

jodie@landor.co.uk 020 7091 7877

For programme & general enquiries contact:

Callum Sulsh

Future Tourism Executive

callum@future-tourism.co.uk 079 3466 1307
About the organisers

Landor Travel Publications founded in 1988, produces high quality niche travel magazines, an online wildlife guide, and regional and international group travel guides. They hold annual group travel awards in the UK, and partner with equivalents in the US and Europe, as well as hosting a range of group travel shows around Britain, and Group Travel Business Forum networking events.

Since 1989, Landor LINKS have connected with industry experts including business, education and Government. They have developed a strong reputation for providing relevant, timely and independent high quality information, analysis and networking in their chosen fields of transportation, urban development, The Leisure Economy and increasingly, the associated technological, service and policy fields.

Future Tourism Forum was established to provide the tourism sector with insight and support in adopting fast developing new techniques to enhance visitor engagement and offer more immersive and interpretative experiences. We write case studies on emerging technologies, explore the latest research opportunities, the best use cases and provide study visits to experience them.

The venue
Kempton Park Racecourse

This tried and tested conference and exhibition facility has it’s own railway station, which is just a 40 minute journey from London Waterloo, calling at Clapham Junction and Kingston, Surrey.

It is also easily accessible by road located conveniently on the A308 between Sunbury on Thames and Hampton Court, less than one mile from Junction 1 of the M3 via Junction 12 of the M25.

Delegates and exhibitors can take advantage of complimentary parking at the event.

Exploring the new age of visitor experience, where technology meets tourism.

  • Date: 17th April 2018
  • Location: Kempton Park Racecourse

Future Tourism Conference 2018

Kempton Park Racecourse

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GO Travel Show The Future Tourism Experience event is co-located with The GO Travel Show, which is held in the main grandstand and showcases tourism attractions and destinations to specialist group organisers and travel trade customers.